In an audiotape obtained by GOOGLE-CIDE.Com of a meeting, Rexxfield and Michael Roberts are heard discussing a public relations fear campaign that would help them sell their services to worried parents. This has grown from 18 Reputation Management entities to over 3,000. (click here to listen to audio tape)
“I would love to run an underground campaign that says, ‘Google is trying to destroy your reputation,’” an executive on the call is heard saying. “I like the idea of, ‘the more popular you are, the more dangerous it is,’ and giving people the scare tactic of, ‘the more exposure you have … the faster it is for your enemies to attack you.’”
“I think there’s a whole other campaign where we can break the parents,” the executive continued. “Send them a picture of their kid with a gun in his mouth — Google did it. ‘Little Johnny is going to commit Google-cide. Can you stop it?
The entire auido recording will take 3 minutes to download but is available by clicking here.
REPORTER’S TRANSCRIPT OF PREVIOUSLY-RECORDED PROCEEDINGS
DATE RECORDED: January 28, 2011
TRANSCRIPT COMPLETED: August 4, 2012
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MICHAEL ROBERTS: But it actually looks really good. Google doo, all the “o’s” if you know what I am saying.
ADAM ZUCKERMAN: So anyway, regardless, we’ll come up with a good marketing campaign to test. But I like the idea of, The Evil Empire is out to destroy you. And I love the idea of. The more popular you are the more dangerous it is. Um, and giving people the, the scare tactic of, The more exposure you have on LinkedIn, Facebook, Google, you know, et cetera, and Twitter, the faster it is that your enemies are eventually gonna attack you. And you’re gonna lose. Because Google makes it so that they can win.
And I think there’s a whole ‘nother sub campaign we’ve got, a tactic of write the parents. You know? Send them a picture of their kid with a gun, with a gun in his mouth. Google did it.
MICHAEL ROBERTS: Ooh.
ADAM ZUCKERMAN: What?
MICHAEL ROBERTS:
Maybe we can use a different brand for that. Like registered in somewhere.
ADAM ZUCKERMAN: Little Johnny’s unhappy.
MICHAEL ROBERTS: Yeah.
PAUL PORTELLI: South Africa.
MICHAEL ROBERTS: Galapagos Islands or something.
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RYAN PAGE: So Paul, there’s a couple things I need, um, if you can do this weekend or when you have a chance. Is I’d like to know if — how many — like how many doctors, surgeons, you know. You know. I’d like to see categories. Maybe just what, like we can find on Ripoff Report.
MICHAEL ROBERTS: Yeah. I have an index of them all.
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RYAN PAGE: Basically I want, I want to hit — yeah, but I’m not — I want to hit first people who have the highest propensity to pay, –
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PAUL PORTELLI: What do you think?
RYAN PAGE: I mean, I mean, I don’t think anything right now. I mean it is to early to tell on a lot of stuff. I mean,
obviously we knew we’d get a good response rate. It’s a question of whether or not people will pay, and what price point
, and what can we fulfill.You know. So. I mean, I try to keep guarded optimism, but. I think right now it’s, you know, pretty good campaign that went out on a Friday for — to send a campaign out on a Tuesday. You know, so we’ll see, you know. Unfortunately probably (inaudible) get buried over the weekend, but.
MICHAEL ROBERTS: Let me send you one also to follow up. This guy didn’t respond to an e — to the email that I’m sending you.
RYAN PAGE: Okay.
MICHAEL ROBERTS: You’ll see his name in his website, so it’ll turn up on Ripoff Report. And, uh. Oh. Who? Ooh, ooh, ooh who referred this to me?
(END of recording.)